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How You Can Create Impression Of Your Business Over Others Through Cheap Print?

(Posted on 20 Jan, 2012)

You will agree with me…..RIGHT!!!!.... Now for sake of marketing there is always a need to have business cards, brochures, flyers, promotion... read more...

Letterhead 120gsm

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Letterheads can make or break the credibility and brand image of a company. A letterhead, though often ignored as a marketing tool, can lend considerable edge to companies direct or indirect marketing campaigns and brand building initiatives. Because of its power as a representative icon of the company, especially on official documents and paperwork, a professionally designed and printed letterhead can help improve your chances at converting sales leads into actual clients.

All types of communication from a legal institution, whether a large or small university or any corporate entity could not be regarded as official unless written in a paper with a letterhead. Business letterheads usually include a logo, a return address, and a telephone number. Direct marketers have found that the design of the letterhead can impact response to a promotion letter.

It is important that whether you are a small business or a multinational one, top management should never forget about the letterhead, as others simply overlook the importance of the letterhead. A company's letterhead is truly an essential piece to their business identity. It sets the stage for everything else that follows. Almost every piece of advertising literature that the company produces will feature its letterhead, which continually reinforces its importance.

A letterhead is also a part of the corporate identity of a particular business or organization. It creates a brand image and influence corporate presence of your business. It makes an identity of the company that distinguishes an organization from other similar organizations.

TechnoPress pays immense attention in Printing of letterheads as it is a direct representative of your organisation for everyone in the world. It is very important for letterheads to look attractive and eye catchy, without any flaws, includes correct information, excellent quality of graphics that are used, as well as the organisations tag line with the name of the services that are provided by your business. We offer letterheads printing on A4 100 and 120 gsm with options of Standard, Conqueror and Evo Recycle paper.

Following Techno Tips suggest why Letterheads are critical for any organisation,

Techno Tips – Letterheads

• A Formal Appearance

What is the basic difference between a letter from your high school sweetheart and from the HR-Head of your organisation? The formal approach, obviously! Without the letterhead, the formal appearance of any document may vanish without a trace. A well-executed and fine-printed letterhead not only gives the insignia of authority on the documents, but also represents the company, even in the minutest form possible.

• Credibility

Letterheads always grant credibility to the paperwork. A company without a professional letterhead on its documents is often considered fraudulent or untrustworthy by customers. A professional letterhead is the mark of authenticity, especially of the services, products or the agreements and announcements listed in the paperwork.

• Distinction

A professionally developed letterhead helps you stand out from the rest of the crowd. In the cut-throat world of direct marketing, you need to make yourself special to get noted. Why not use your letterheads to turn heads your way? With a professional but visually appealing letterhead, not only can you increase your sales leads, you can also turn to official papers to market your firm.

• Brand Value

The image that you exhibit to the world and more importantly, the customers, is perhaps most effectively showcased through your letterheads. One look at the kind and quality of letterhead your proposal document carries and the potential client or business associate can make out the quality of work you shall offer. Therefore, take pains to develop a strategically powerful and well-designed letterhead, as it may help project a larger-than-life brand image for your firm.

• Customer Retention

Letterheads, while being important marketing tools, can also compliment customer retention. Documents, letters, proposals, queries, etc. carrying your logo will build brand loyalty among recipients. And as a proven fact, intensive brand loyalty results in improved customer retention. And all of this results in embellished sales and profit statistics – the ultimate goal of any enterprise, irrespective of size, budget or significance.

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