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How You Can Create Impression Of Your Business Over Others Through Cheap Print?

(Posted on 20 Jan, 2012)

You will agree with me…..RIGHT!!!!.... Now for sake of marketing there is always a need to have business cards, brochures, flyers, promotion... read more...

Leaflets Gloss

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Leaflets are one of the most effective marketing techniques and TechnoPress offers leaflets on Gloss, Silk or Evo Recycle paper with various thicknesses of 130, 150, 170 gsm and on A7, A6, DL, A5, A4, A3 sizes.

The success of this type of marketing depends primarily on the leaflet design. We offer our bespoke leaflet designing service, which will grab the recipient’s attention, make them interested in the product or service, and finally induce some action, whether that’s phoning a number, visiting a website, or placing an order.

Following Techno Tips for leaflets design would help customers in deciding what sort of leaflet design and size they should go for:

Techno Tips - Leaflet

• The Leaflet Itself – Make It Professional Unprofessional leaflets will reflect badly on your company, possibly doing more harm than good. After all, if you don’t feel confident enough in your product or service to spend a little money promoting it then why should people feel confident in ordering from you.

• An Attention-Grabbing Headline create a headline that initiates interest, such as ‘What do you do when your washing machine breaks down?’ or ‘Be prepared – don’t end up with huge repair bills.’

• Avoid Long Sentences People rarely read long sentences on leaflets so don’t use them. Instead use bullet points and get straight to the point.

• Include ‘Power Words’ There are some words that are known for being good at attracting people’s attention. They include – avoid, free, bargain, bonus, discover, earn, easy, enjoy, exciting, exclusive, extra, fast, how to, learn, money, mystery, new, profit, save, special, win. Try to naturally incorporate these words into your text.

• Use Images The saying goes that a picture says a thousand words so think about using one. Make sure it’s relevant and reinforces what is being said or the brand image that you’re trying to portray.

• Avoid Clutter Don’t feel that you have to fill the whole leaflet with text or images. Blank space makes the leaflet appear easier on the eye, making it easier for people to read.

• A Call to Action Tell people what to do next, but not in a passive way. “For more information, call…” is a passive call to action. It doesn’t motivate action. Instead, use one of the following closing lines:

I Buy before (Date) and receive this gift

II Book before (Date) and get 10% off

III Buy now – 10% off for the first 50 customers

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